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The rise of no-code tools can be seen as the great unbundling of WordPress. No-code startups verticalized a specific use case within the WordPress ecosystem and create new products with better user experiences.

Some use cases include:

• Create webpages: Webflow > Elementor plugin
• Create forms: Typeform > WordPress WP Forms plugin
• Create online storefront: Shopify > WooCommerce
• Create membership management: Memberstack > LoginWP plugin

Today, we’ll explore top startups that are helping non-technical users to build websites and apps, and how no-code tools have enabled the creator economy and a new type of knowledge economy.

Section 1: Key Market Trends

(1) Redefining the role of knowledge workers:

• In the digital age, the types of jobs that are sought after have changed. Previously, and still today, those with coding skills were sought after in the IT sector.
• With the advent of no-code tools, those who can create apps without writing code are in high demand. Even better if you can code and (no)code because it saves technical resources and allows you to build faster.
• Notion creators are experts in designing tailored workspaces, systems, and solutions for both personal and professional use.
• Webflow Developer are skilled professionals who can create websites, customize content management systems, and deploy no-code e-Commerce sites.
• Zapier experts are experts in creating automation workflow that connects with multiple no-code tools.
• Bubble experts are experienced in developing comprehensive web and mobile applications.

(2) The side project economy:

• In the past, side projects were hobbyist pursuits by programmers created outside of their full-time jobs. A host of no-code startups are now helping project makers to turn their side hustles into their full-time careers.
• These tools are created to make developing, hacking, monetizing, and growing creative apps and websites easier.