Hubspot doesn’t let the user input their own HTML in the email templating. Here is a workaround:

<aside> 💡 These steps are technical. If you are not technical, we strongly recommend you reach out directly to tristan@userled.io, our CTO, so he can help you get setup with that!

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Updating the template through their API directly

Follow these steps to add a landing page thumbnail/preview in your email to increase conversion rates by an average of 47%!

<aside> 💡 Before doing these steps, make sure you untick this checkbox so that the exported URL does not contain https://

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1. Add an image to the template

First, go to the email template editor in the sequence. Ideally, if you can start from scratch it will make it easier. Add one image to it along with some text as Hubspot won’t let you save without a text.

In a later step, we will update the image to be dynamic based on a property in your CRM.

2. Wrap the image in a variable link

This wraps your image in a link that will make the thumbnail clickable in your email. This improves conversion rates greatly.

You can add a variable to the URL for the link to be dynamic based on a property in your CRM.