→ Full-time Remote

TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for handful of years, we've grown to more than 4 million community members and our growth isn't slowing down!

We are seeking an experienced Growth Marketing Lead to build tailored programs to upsell our existing user base and pursue net new strategic accounts. You will be the single-threaded owner of our pipeline efforts, supporting sales motions not just across products but through different channels and tactics. You’ll be the first hire in this role to have an opportunity to own and scale up our demand generation function.

Responsibilities

• Achieve demand generation goals by creating, and executing campaigns that will drive leads, MQLs, and pipeline.
• Run data driven experiments to uplevel our campaigns and processes.
• Be responsible for our defining the appropriate lead stages, correct routing, funnel performance, and pipeline creation for our marketing programs
• Build and optimize repeatable processes, templates, and best practices for campaigns
• Establish the data collection for key demand metrics across the funnel, working closely with our data analysts and using this data to make informed decisions on what experiments to run quarterly to improve account engagement and pipeline creation
• Work closely with reps and sales leadership across the organization to understand business objectives and translate those into impactful programs that achieve desired outcomes
• Everything above and more to help contribute to the team’s main goal of maximizing marketing qualified opportunities and driving pipeline.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of B2B marketing experience in a SaaS environment, supplemented by substantial sales experience.
• Demonstrated success in developing and implementing integrated marketing strategies that significantly impact pipeline growth and revenue.
• Ability to provide examples and relevant stats illustrating successful pipeline creation and revenue generation.
• Experience in Product Led Growth (PLG) Initiatives.
• Strong analytical abilities, capable of turning data insights into actionable marketing strategies.
• Superior communication, leadership, and teamwork skills, with a creative and proactive approach to marketing and sales challenges.

Benefits