At TripleDart, we show cognizance in solving complex performance marketing problems for SaaS companies. We demonstrate this at work by choosing our clientele wisely. Currently, our portfolio includes a profound range of 100+ VC-backed B2B SaaS companies.

As a Paid Media Specialist, you are expected to drive and support campaign planning, execution, ongoing monitoring, and optimization. The objective would be to boost the volume of qualified prospects for our clients. In addition, we’d appreciate anyone who would diligently monitor the client’s performance metrics and publish detailed reports.

You are someone who

• loves to have fun
• has a minimum of 3 years of performance marketing experience, preferably in SaaS.
• has experience managing search and display campaigns across various platforms like Google, Microsoft/Bing, Facebook/Meta, LinkedIn ads, and DoubleClick.
• Programmatic experience gets brownie points
• is highly data-oriented towards planning and problem-solving.
• likes collaborating with multiple teams to make assets and information available for campaigns.
• logically views strategic/tactical decisions toward campaign planning and territory-level customer segmentation.
• has excellent written and oral communication/presentation skills, including creating and delivering effective presentations.
• has a distinct crush on SaaS and a unique perspective on driving value for SaaS clients.

You will be responsible for:

• managing day-to-day ad operations for TripleDarts’ client accounts, which includes cross-platform data analysis, bid optimization, ad copy optimization, keyword optimization (including search term addition/negation, match types, labels, and enabling/disabling, quality scores), overall account optimization score, new campaign creation, tag placements, analytics tracking, etc.
• doing cross-platform optimization, keeping growth and ROI in check, with CRO responsibilities around experimenting with high-converting campaign structure.
• understanding what makes and eventually creating a high-converting landing page and ad copies basis customer behavior analysis

Here’s what we offer:

• Transparency: We don't avoid discussing the management’s decisions with our people. Be it the work culture, OKR or financial optimization, we keep everything open to all! ✅
• Company-paid Health insurance policy 🔺
• Humongous networking and growth opportunities ⛳️