Top 8 Free Style Guide Templates

A Style Guide is essential for maintaining brand consistency and coherence across all forms of communication and design. It serves as a reference for your team, ensuring that everyone understands the brand's visual and verbal language, which is crucial for building a strong and recognizable brand identity. A Style Guide template in Notion can streamline the process of creating and updating your guide, making it accessible and easy to use for everyone involved.

Before you get started in creating your own Style Guide, check out these Style Guide Notion templates below to help make it easier.

What Should Style Guide Templates Include?

Choosing the right Style Guide template in Notion can streamline your design process and ensure consistency across your projects. Here are key components to look for:

  1. Brand Identity Elements: The template should include sections for logos, color palettes, and typography to maintain brand consistency.

  2. Visual Guidelines: Look for templates that detail the use of images, icons, and other media, specifying how these elements should be applied within various contexts.

  3. Editorial Directions: A comprehensive style guide template will provide guidelines on voice, tone, and the style of writing suitable for your brand.

  4. Digital and Print Rules: Ensure the template covers both digital and print formats to accommodate all your branding needs.

Selecting a template with these components will help you maintain a cohesive brand identity and communicate effectively with your audience.

What Should Style Guide Templates Avoid?

When selecting a style guide template in Notion, it's important to be aware of certain features that might complicate or clutter your workflow. Here are three key components to steer clear of:

  1. Overly Complex Structures: Avoid templates with too many nested pages or overly complicated hierarchies. These can make navigation difficult and slow down your process.

  2. Non-customizable Elements: Steer clear of templates that don't allow you to modify styles or components. Flexibility is key in adapting the style guide to fit your brand's unique needs.

  3. Excessive Use of Colors: While visually appealing, templates that include too many color schemes can be distracting and detract from the content's clarity. Opt for simplicity and consistency.

Choosing the right template involves looking for simplicity, flexibility, and clarity to ensure it enhances your brand's communication rather than hindering it.

1Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

A template preview for Startup Brand Workbook

2Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

A template preview for Brand Book

3Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

It covers brand strategy, brand design and I've added in my Canva Brand Guidelines template as a bonus too!

Whether you're a startup or an established company, this template will help you maintain consistency across all your marketing materials and ensure a cohesive brand image. Say goodbye to cluttered files and misaligned designs, and elevate your brand with this Notion Brand Guidelines template.

A template preview for Brand Guidelines Kit

4Design System

A design system is a great way to keep everyone aligned. Use this template to document design patterns, assets, and brand. Make assets downloadable for anyone on your team.

A template preview for Design System

5Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

A template preview for Brand Guide

6Ultimate Color Guide

Selecting the best color for your project is important. With this template, you can increase the productivity of your project. Your satisfaction with the project will also increase.

A template preview for Ultimate Color Guide

7Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

A template preview for Brand Style Guide

8UX Project Structure

This template provides the perfect starting point for a New UX Project. Use the structure proposed in it to start documenting your project and slowly unpack the design problem space you're solving for.

A template preview for UX Project Structure

Closing Thoughts

Utilizing these templates streamlines your content creation process, ensuring consistency and clarity across all your documents. They save time and enhance team collaboration.

Start implementing these tools today to elevate your project's professionalism and coherence. Witness the transformation in your workflow and final outputs.

What is a Typography?

Typography in a style guide refers to the art and technique of arranging type to make written language legible, readable, and appealing when displayed.

What is a Color Palette?

A color palette in a style guide defines the range of colors used for designing, ensuring consistency and coherence in the visual presentation of content.

What is a Grid System?

A grid system in a style guide is a framework that combines columns, margins, and spacing to structure content effectively on a page.

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