Brand Insights Checklist

Use this as a quick-start guide and checklist when researching and discovering insights about your brand, using generally free resources online. This desk research can be surprisingly useful in forming strategic frameworks behind campaign briefs or selling in a budget request.
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Use this resource as a quick-start guide and checklist to researching and discovering insights about your brand, using generally free resources online. There are 3 sections, covering Customer, Competitive, and Cultural & Category insights.

This desk research can be surprisingly useful in forming strategic frameworks behind campaign briefs, selling in a budget request, or helping settle a creative decision like what headline to use on a key landing page. Take your insights straight from your customers and real potential buyers. This template uses Notion’s brand as an example, searching specifically for results about Notion AI.

💡 You can use these tips to build your own 4 C’s Strategy Framework, one of my favorites in my Strategy Framework Library (find it at notion.so/@kira).

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