Market ⋂ Product ⋂ Channel ⋂ Model

Understanding and achieving the intersection fit between Market, Product, Channel, and Model is crucial for the success of any startup. This template will guide you through the key questions and activities to uncover this fit and ensure sustainable traction for your venture.

Focus first on market-product fit, which is all about validating the target market’s problems and matching them with a solution. Then, experiment and identify the key growth channels that match your type of product and your target market. Lastly, make sure you can create a profitable business model that sustains growth and generates revenue.