By Artem Dogtiev, Head of Content at Business Of Apps.

August 14, 2024

Guest contributors can submit articles for publishing in Insights - this section covers educational, how-to, thought leadership articles with topics that include app marketing, ASO, user acquisition, app engagement, app developers and influencer marketing.

Submit articles ready for publication via this form: **https://mjelly.wufoo.com/forms/z19phv721s6jl2d/**

If you have multiple articles ready to be published, you can submit them one by one. However, they will be published with at least a one week gap.

TABLE OF CONTENTS

Types of topics to write about

• thought leadership
• case studies
• data analyses
• industry insights

App Marketing Topics

• User Acquisition
  • SKAN & Privacy Sandbox
  • The Web2App funnel
  • Marketing Mix Modeling
  • Incrementality and attribution
  • ASO & ASA
  • Ad Creatives
  • Influencer marketing
• Retention
  • Onboarding flows
  • Personalization
  • Process automation
  • User journey optimization
  • CRM tactics (in-app messaging, push notifications)
  • Avoiding & decreasing churn
• Product
  • Product-led growth
  • UX & UI design
  • User research & customer feedback
  • Feature marketing
  • Product A/B testing
  • User analytics
• Revenue
  • Business models
  • Pricing strategies
  • Subscriptions & iAPs
  • Paywall optimization
  • Maximizing LTV
  • Ad monetization