Description

This is a creative machine learning project based on Intro to Machine Learning with PyTorch from Udacity. I use clustering methods to analyze customer segments so the company can target its potential customers in its marketing campaigns. Besides finishing the project, I further create a data storyboard and a voice-over to communicate with audiences.

Project code:

esther119/Customer_Segmentation

Duration:

1 month

What I did:

• Analyze data through PCA & KMeans clustering to analyze customer segments
• One page data storyboard
• voice-over explanation for technical concepts

My Data Storyboard — How might we present our data portfolio project?

After finishing this project, I thought, "how could I present my 10-pages code into 1-page visualization?" Therefore, I made this visualization below.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4a530203-c08f-4cd9-9989-7b3fcb207f92/serious_4.m4a

Voice-over: After presenting my projects to designers, data scientists, and business students, I decide to add a voice-over to explain complicated technical concepts and bring out easy-to-understand examples, so people from different backgrounds can understand.

What I learn from my visualization

1. Copy what experts' do to find a foundation. The idea of visualization comes from a DS4A program in Correlation One. Though rejected by DS4A, I didn't let my disappointment become the end of the story. Instead, I investigated how learners presented their projects in DS4A. Their projects inspired me and gave me several story structures as my starting point.

2. Ask feedbacks from different perspectives to test the effectiveness of communication. I ask for many feedbacks about my visualization. For instance,

   • A designer suggested adding a visual presentation for the methodology process because he didn't understand.
   • A data scientist wanted to know more about variables to know if the model is valid.
   • Business friends wanted to have a more concrete description of customer profiles for the next business action.

   From their feedback, I learned how to communicate one idea through different lenses.

3. Blend in creative thoughts to show our personality. I added voice-over to assist my visualization because I strive to communicate technical/scientific concepts effectively. By using analogies and bring up examples, it's not only showcase what I learn, but also who I am.