Product Background

Toplyne is a business analytics tool that helps businesses understand which of their free users they could better target ads to sell their premium model.

Problem Statement

After talking to some people we realized that not a lot of people understood what Toplyne’s product was or how it works, so the product design team was tasked with the re-designing of Toplyne’s landing page.

Role

UX Design, UI Design, Prototype, Illustrations (some)

Let’s look at the current landing page...

Key Pain Points

• Can’t really understand what the product does or how it accomplishes it
• Information presented could be optimized by changing positions and using visual design
• Usage of a lot of words that might not be comprehensible to the target demographic

Goals

• Have one CTA that is always visible with a clear goal
• Optimize information presentation that is easy to consume
• Use social validation to talk about results
• Use common landing page elements such as header, 3- feature section and testamonials
• Concentrate on visuals and make it appealing according to current trends