I am a passionate UXW Lead at Tutu, ex-Head of UXW at Yandex Plus, a Mentor in Design & Career at MentorMove, and a visiting lecturer at British Higher School of Art & Design, Bang Bang Education, and Netology.
With over 10 YoE in IT companies, marketing, localization, and project management.
🇩🇪 Berlin-based, ready to work remotely.
Write me at 💌 iramotorina@aol.com, LinkedIn, Twitter, or Facebook.
My experience | Awards & achievements | Tools | Recommendations
Tutu 2023 — Pres, UXW Lead
— I am responsible for synchronizing product and marketing guidelines, leading the UXW team, and integrating them into product streams to speed up time to market and hypothesis testing.
— I am also supporting the AI assistant team and handle communications in Russian and English: within 2 weeks, we gained 100K users and a 10% conversion from the homepage.
Welcome message from Jarvel
Pop up to catch users attention and increase conversion to log in
English version — I managed the localisation and release
Landing page in Russian — I created a concept and managed the design process
Yandex Plus | Yango, 2023 UXW Head
I was responsible for managing all team processes and ensuring smooth collaboration between design and product teams. I successfully met and exceeded my goals.