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I am a passionate UXW Lead at Tutu, ex-Head of UXW at Yandex Plus, a Mentor in Design & Career at MentorMove, and a visiting lecturer at British Higher School of Art & Design, Bang Bang Education, and Netology.

With over 10 YoE in IT companies, marketing, localization, and project management.

🇩🇪 Berlin-based, ready to work remotely.

Write me at 💌 iramotorina@aol.com, LinkedIn, Twitter, or Facebook.


My experience | Awards & achievements | Tools | Recommendations

My experience

Tutu 2023 — Pres, UXW Lead

— I am responsible for synchronizing product and marketing guidelines, leading the UXW team, and integrating them into product streams to speed up time to market and hypothesis testing.

— I am also supporting the AI assistant team and handle communications in Russian and English: within 2 weeks, we gained 100K users and a 10% conversion from the homepage.

Welcome message from Jarvel

Welcome message from Jarvel

Pop up to catch users attention and increase conversion to log in

Pop up to catch users attention and increase conversion to log in

English version — I managed the localisation and release

English version — I managed the localisation and release

Landing page in Russian — I created a concept and managed the design process

Landing page in Russian — I created a concept and managed the design process

Yandex Plus | Yango, 2023 UXW Head

I was responsible for managing all team processes and ensuring smooth collaboration between design and product teams. I successfully met and exceeded my goals.