I am a Business Development and Marketing Consultant with nine years of experience driving brand scaling, marketing, and operational efficiency through data-driven strategies. I have a proven ability in go-to-market execution, brand positioning, and AI automation, which enables me to streamline workflows and deliver measurable results.

MBA in Entrepreneurship, I specialize in tech-driven business growth and translating complex ideas into scalable opportunities.

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WORK EXPERIENCE

Business Development Consultant & Operations Doer

Hub101, California Lutheran University

Jun 2025 - Aug 2025

Built a Business Analysis Report with 12+ KPIs and ROI insights, adopted by leadership for decision-making.
Launched a digital campaign with 85% landing page conversion and 40% increase in brand awareness.
Implemented AI workflow, boosting efficiency by 30% and cutting task time by 25%.
Developed franchise expansion model through market analysis across three regions.

Operation and Marketing Graduate Assistant

Hub101, California Lutheran University

Jan 2025 - May 2025

Delivered KIP-based analysis, boosting performance tracking by 15%.
Built an intern onboarding playbook, cutting ramp-up time by 30%.
Optimized operations with data insights, improving efficiency and expanding brand reach.

Business Development, Creative Operations & Founder

OVIE Studios

Dec 2018 - Jun 2023

Streamlined project workflows, cutting delivery time to a 2-week average.
Managed 50+ client projects with 95% satisfaction and 4.8/5 quality rating.
Led business development efforts, securing contracts and repeat clients.

Director of Business Strategy & Marketing / Co-Founder

Whiteboards Solutions

Mar 2016 - Jul 2017

Built a client-focused product roadmap for service expansion.
Boosted efficiency by 15% and ARR by 25% through strategic improvements.
Led market analysis to guide strategy and enter new market segments.

Projects