Content Pillers

1. Visual Success Stories
   • Before and after of the students
   • How students are learning a particular sprint
   • How capstones are helping students get opportunities A student named Deepak posted his capstone on LinkedIn and the the director of Wingify saw his capstone and connected with us to have an interview with him.
   • Startup students of Cohort 1 Success Stories
2. Educational Content
   • Sales and Business terms reels and carousels
   • There are various tools, reels can be made on all Tools examples:
     • Lusha
     • LinkedIn
     • Salesforce
     • Leadsquared
     • Hubspot
     • Zoominfo
     • RocketReach
     • Mailchimp
     • Apollo
     • Clay
     • Tracxn
   • Framework explanation posts
   • Quick sales hacks
   • Decoding GTM Frameworks
   • How to Create a Winning Email Cadence That Converts
   • Top 5 SaaS Sales Strategies to Close Big Deals.
3. Behind-the-Scenes
   • Cohort activities
   • Student journey
   • Events
4. Interactive Content (Engagement)
   • Polls, Quizzes, and AMA Sessions in Stories.
   • Topics:
     • "Guess the Sales Term! Test Your Sales Knowledge."
     • "What’s the Best Opening Line for Cold Emails?"
     • Live Sessions with Mentors and Alumni.
   • The frequency will be once or twice a week

Content Mix

Reels (3-4 a week)

• Mentor Videos Breaking myths about sales Giving insights Sharing experience and/or learnings
• Founder Videos Having a consistent brand face is important

Taking about: Sales tips How HiveSchool is built, etc

• Tool demonstrations There are many tools important for any salesperson to learn Series on a tool, explaining a tool in 6 videos
• Day-in-life content
• Behind-the-scenes

Static Posts

• Success Metrics
• Sales tips
• QnA post
• Breaking myths
• Sales career advices