CRM Project Management

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## Scope:

The project entails transitioning to a new customer relationship management (CRM) system. The plan includes data migration, staff training, software customization, and system integration, with the aim to enhance customer engagement and experience.

## Objective:

The primary objective is to streamline the customer management process, improve customer service, and ultimately, increase customer retention and revenue. This will be achieved through the effective implementation and utilization of the new CRM system.

## Stakeholders

The stakeholders for this project include the Sales Team, the Marketing Team, the IT Department, and the Customer Service Team. Their involvement and cooperation are crucial for the successful implementation of the new CRM system.

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