Evaluator: Masha

Date: April 8, 2021

Website/App: EquityBee

Task: Signup for employees

Devices: Webbrowser (Chrome), Android

Heuristics: NNG 10 Usability Heuristics

Score:

0 – I don't agree that this is a usability problem at all.

1 – Cosmetic problem only: need not be fixed unless extra time is available on the project.

2 – Minor usability problem: fixing this should be given low priority.

3 – Major usability problem: important to fix, so should be given high priority.

4 – Usability catastrophe: imperative to fix this.

Scenario

After hearing about EquityBee's services, Carla – an employee of a fast-growing start-up based in the U.S., decides to signup to learn more about her options. Carla has a flexible schedule, but she often finds herself busy, working irregular hours and multi-tasking.

While in between tasks, Carla decides to start the process with EquityBee and opens her phone to signup. Her computer screen and her phone are flashing notifications and pulling at her attention.

Usability Evaluation

Notes

• No Back button, you can click back on the browser window but it's not intuitive
• List of country codes doesn't allow a quick selection by starting to type (same as a choice of a company)
• Why do you need a phone number? – users do not always answer follow up emails and have to be nudged by phone
• System notifies that the residency is not supported after the question of whe were you planning to leave, instead of telling the user as soon as the question about residency appears or even better right from the start
• Why not have a clear info, disclaimer where you can find out which companies are granted support before?
• No "learn more" option anywhere on the website
• When do you create a password?
• How long does the process take?

EquityBee Onboarding Employees: Usability Evaluation (Mobile)