The Content Matrix and Multi-Model Optimization process involves generating a table of content ideas using a ChatGPT prompt that provides a month's worth of hooks based on detailed niche and audience statements. This matrix, created by listing content pillars and content types, is used to draft initial content via Perplexity, ensuring comprehensive and credible information. The draft is then refined using multiple AI models in ChatHub, combining the best outputs for a polished final version.

Remember: the more specific, detailed, and unique your input is, the better your output will be.

How to use this Content Matrix:

Niche Statement: Describe the brand

Insert a description of the brand/person, what they do, and what they like to discuss here. Make it at least two paragraphs and super detailed.

Pro tip: Use Perplexity.ai to generate a description of the person or company you are writing for (if not for yourself). For example, ask Perplexity “describe in detail who Just Drive Media is” and received the following output:

Just Drive Media is an award-winning marketing and communications agency that specializes in providing strategic communications services to innovative and disruptive companies, primarily in the technology industry. Here are the key details about the company:
Company Overview
Just Drive Media (JDM) was founded in 2007 and is based in the San Francisco Bay Area, though it operates as an entirely virtual/remote team.
We offer a comprehensive suite of services including public relations, social media marketing, content marketing, digital production, crisis communications, research and analytics, and creative services.
We pride ourselves on delivering data-driven and creative marketing solutions that help clients build better relationships with their audiences and elevate their brand perception.
Key Services
Strategic Communications & Crisis Response
We provide informed communications strategies and crisis response backed by data and insights.
Influencer and Audience Engagement
We specialize in influencer discovery, relationship development, and creating targeted messaging to better connect brands with their audiences.
Content Strategy and Creative Campaigns
We develop bold, creative content and marketing campaigns that are continually optimized for success based on data and analytics.
Social Media Marketing and Analytics
A core strength is our expertise in social media marketing, coupled with sophisticated analytics and reporting to measure impact.
Company Leadership and Culture
Co-founded and led by CEO Ali Winkle, who has over 20 years of experience in PR and marketing for major brands.
We operate as a fully remote/virtual team spread across multiple time zones to provide around-the-clock support.
Recognized for our innovative, data-driven approach to marketing and communications, winning awards like the PR Week Outstanding Boutique Agency in 2022.
In summary, Just Drive Media is a pioneering virtual agency that combines creative marketing prowess with robust data analytics to deliver strategic communications solutions for leading technology companies and disruptive brands.

Audience Statement: Explain who you’re writing to and how you help them

Insert a description of who you’re writing for and how you help them. Make it at least 3 sentences. The more specific you are, the more relevant content ideas you’ll get.

Our client base includes major tech companies like LinkedIn, Robinhood, Instacart, Skype, and OpenTable, as well as emerging startups and Fortune 500 companies.

Fill in the Justin Welsh AI content matrix prompt:

  1. Replace the {Insert your niche statement} placeholder with your niche statement

  2. Replace the {Insert your your audience statement} placeholder with your audience statement

  3. Replace {TOPIC #} with your topics.

I need your help to generate content ideas.

***{Insert your niche statement}
{Insert your your audience statement}***

To generate ideas, I want you to imagine a "Content matrix" table. In this table, the X axis contains types of content, meaning ways to expand on a topic. The Y axis contains content topics to be matched with the X axis.

The X axis has these content types, formatted like this: [NAME] (explanation on how to use it)

1. [Actionable] (Ultra-specific guide teaching readers HOW to do something)

2. [Motivational] (Inspirational personal or industry stories about people who did something extraordinary)

3. [Analytical] (Informational breakdown of a topic, explaining to the reader WHY something is/works the way it does)

4. [Contrarian] (Go against the common advice and say something contrarian to the common beliefs on the topic, and explain why)

5. [Observation] (Observe a hidden, secret, or silent but IMPORTANT trend in the topic/industry)

6. [X vs. Y] (Compare two entities, styles, frameworks, companies, apps, or something else within the topic)

7. [Present vs Future] (Compare the status quo with a prediction about the future, and explain to the reader why that is)

8. [Listicle] (Provide a useful list of resources, tips, mistakes, lessons, steps, insights, frameworks, or something else about the topic)

[Y AXIS]

The Y axis contains the topics:

1. {TOPIC 1} 
2. {TOPIC 2} 
3. {TOPIC 3} 
4. {TOPIC 4} 

_

Now, I want you to write out this table and write out a content idea at the intersections of the X and Y axises. You match each topic with a content type.

For example a content idea matching the topic "Content Strategy" with the content type "How can people do it?" would be "7 things you need to know to create your content strategy"]