What is growth hacking?

A growth hacker is a person whose only aim is growth. It could be growth of the company he is working for or his own personal brand's growth.

Growth Funnel

A growth funnel is a diagram that states the steps to grow. It contains both marketing and Growth Hacking stages.

Growth Funnel's top 3 steps are Marketing

While all the steps are considered under Growth Hacking, hence Marketing is a part of it.

Let's see those steps and understand them:

1. Awareness: Knowing about the webinar is awareness, eg. Ads, Mouth to Mouth Marketing.
2. Acquisition: A person taking action is acquisition.
3. Action: Action is when the person does some real activity.
4. Retention: When customer is staying with you, ie. It comes back. it's customer retention.
5. Revenue: It is when a person buys that programme from you.
6. Referral: Growth happens when people are talking about your product and recommending them to people who trust them. It's called referral.

Hence, the work of marketing is done when the customer is acquired.

Not exact sequence for every business. It can change based on the type of business. Some businesses don't even have this funnel.

Pirate Funnel (AAARRR Funnel)