Write short, put the best stuff up front, eliminate the wimpy words, and use pronouns to speak directly to the reader.
When you're busy, you worry more about yourself and your deadlines, giving up writing clear and bold prose.
We spend all day long reading on screens, and what we read is unedited text created by poorly trained writers.
In business, fear generates bad writing habits. Taking a stand, being held responsible, and being wrong is frightening.
Get to the point quickly, deliver your message, and let readers get on with the rest of their day.
When you write anything, remove the first sentence. If it still makes sense, remove the second sentence. Stop only if you've lost the meaning.—Tom Cunniff