Best 10 Competitive Analysis Templates for Marketing Communications Managers

Competitive analysis is a strategic method for Marketing Communications Managers to understand their market landscape. It involves identifying and evaluating your competitors to better position your brand and products. A Competitive Analysis template in Notion could streamline this process, making it simpler to organize, analyze, and access information about competitors in one central location. Before you start creating your own Competitive Analysis template, explore these templates below to make the process more manageable.

What Should Competitive Analysis Templates Include?

Choosing the right competitive analysis template can streamline your market research and enhance strategic decision-making. Here are key components to look for in an effective template:

Market Overview: This section should provide a comprehensive view of the industry, including market size, growth trends, and key players. It sets the stage for deeper analysis.
Competitor Benchmarking: Essential for comparing your company's performance against competitors. Look for templates that allow you to input data on pricing, market share, product quality, and customer satisfaction.
SWOT Analysis: Strengths, weaknesses, opportunities, and threats should be clearly segmented. This helps in identifying strategic positions and potential areas of improvement.
Customer Insights: A good template will include sections for customer demographics, behavior patterns, and feedback. Understanding the customer can reveal competitive advantages and areas for growth.

Selecting a template with these components will provide a robust framework for analyzing your competitors and refining your market strategies.

What Should Competitive Analysis Templates Avoid?

Choosing the right competitive analysis template is crucial for effective market strategy planning. However, certain features can detract from the template's utility. Here are three key components to steer clear of:

Overly Complex Metrics: Avoid templates that include too many detailed metrics which can complicate analysis and obscure key insights.
Non-Customizable Fields: Templates that do not allow customization can limit your ability to tailor the analysis to specific competitors or market segments.
Irrelevant Benchmarking: Steer clear of templates that focus on irrelevant benchmarks which may not align with your industry standards or goals.

Remember, the best template is one that simplifies the process of understanding your competitors, not complicates it. Choose wisely to gain clear and actionable insights.

1경쟁 분석

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2Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

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3Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

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4Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

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5Business Model Canvas

Business Model Canvas Template for Notion & FigJam
The Business Model Canvas splits a business model into 9 areas and invites you to brainstorm how your business will capitalize on each. Whether you're starting up a new business or trying to understand an existing one, the Business Model Canvas will help you map it out.

The Business Model Canvas is ideal for quick thinking and brainstorming with sticky notes, so grab your team and start thinking about:

Value Proposition. What does the business offer to meet the needs of its customers? What distinguishes it from its competitors? Is it something innovative? Price? Quality?

Key Activities. What does the business do to execute its value proposition?

Key Resources. What resources does the business have to give it an edge? People? Knowledge? Assets?

Key Partners. Does the business have any complimentary partnerships or relationships? Joint ventures or strategic alliances?

Customer Segments. Who are the customers? A niche market or mass appeal? Multiple different segments? Multi-sided market?

Customer Relationships. What sort of relationship will the business have with its customer segments? High touch sales? Self-service? Community-based?

Channels. What channels will the business use to get its value proposition to its customers? Marketing? Partnerships? Online or physical?

Cost Structures. How will the business expenses be structured? Fixed costs and variable costs? Economies of scale? Minimize costs or maximize value?

Revenue Streams. How will the business make money from its customers? Selling something? Subscription fees? Advertising?

6SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

7Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

8Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

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9Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

10Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

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Closing Thoughts

Utilizing these templates streamlines the process of gathering and analyzing competitor data, allowing for more strategic decision-making. They provide a clear framework to identify strengths and weaknesses in your market approach.

Implementing these tools can significantly enhance your marketing efforts. They encourage proactive adjustments and foster an environment of continuous improvement. Start integrating these templates today to stay ahead in the competitive landscape.

What is a SWOT Analysis?

SWOT Analysis is a strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

What is a Market Positioning Map?

A Market Positioning Map is a visual tool that displays the perceptions of customers or potential customers regarding a company's offerings versus competing products.

What is a Competitive Benchmarking?

Competitive Benchmarking involves comparing a company's performance metrics and strategies to those of its top competitors to identify areas where the company can improve or leverage its strengths.