<aside> ☁️ This is the foundation of your brand. If you have trouble answering these questions right now, that’s OK. Keep them in mind as you continue to build — the goal is to know your brand and what you do SO WELL that you can answer these upside down, blindfolded, with your hands tied behind your back, Joe-from-You style.
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<aside> ☁️ Your brand has a soul! Figure out how it’s similar and different from your personal preferences to get clearer on the tone.
And remember when you answer these questions you’re trying to get to the root of who your brand is — so when you answer each question, give a little why behind your reasoning.
EXAMPLE: My brand orders a vanilla cappucino most days, but when she’s really feeling like she deserves a little treat (every Monday and twice on Fridays) she’ll go all out with a crazy caramel whipped sugar caffiene bomb delight.
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Human Design Type:
Astrological Sign:
Myers-Briggs Type:
Primary Archetype:
Enneagram Type:
Introvert or Extrovert:
If your brand had BFFs, how would they describe your brand?
How would you describe your brand’s sense of style?
Where does your brand shop?
Where does your brand wish it could shop?
How would your brand design their home?
What’s your brand’s favorite thing to do on a weekend?
What podcasts does your brand listen to?
Who’s your brand’s favorite celebrity or role model?
Apple or Microsoft?
Coke or Pepsi?
Sweet or salty?
Window or aisle?
What are your brand’s “guilty” pleasures?
What’s your brand’s coffee shop order?
What other brands would be its friends?
Where would your brand hang out?
What actor/actress would be perfect to play your brand? Why?
What kind of car would your brand drive?