Brief

How might we empower and enable users to use their location / longitudinal data to better fulfil their life needs?

We would like to understand how to better utilise the vast and longitudinal data (at a user level) that is available from a standard Maps application, and how to present that to each user in an insightful and actionable manner.

Deliverables:

• Insights & Opportunities
• UI Design deliverables
  • Lo-fi Wireframes
  • Visual Design

Uncovering User Needs With Ethnographic Techniques

Knowing where a mobile device is works very well as a proxy for knowing the location of the user—and very often, what someone needs or wants to do next. —Steven Hoober.

✨User Profile Highlights

For the purpose of the assignment, a user profile is selected based on convenience. Insights are recorded based on previous knowledge of the subject along with few questions relevant to the premise. They are:

• In Bangalore for the last 5 years, working in the tech domain.
• Recently moved to a new location and hence, is not very familiar about surroundings.
• Knows his way around most popular places in the city.
• Knows about 30-40 people in living in the city.
• Uses gadgets like smartwatches.

Objective

<aside> 🔵 To help users with the information from their device’s geographical data to better fulfil their life needs.

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Question Themes

1. What are the daily ‘life needs’ of a person?
2. Travelling related attitudes and behaviour?
3. What are the available geographical data of the user?

A Day In The Life