For Marketing Communications Managers, a well-structured Content Brief is key to ensuring that all team members are on the same page regarding the goals, target audience, key messages, and other essential elements of a content piece. This clarity leads to better-aligned content that resonates with the intended audience. A Content Brief template in Notion can facilitate this process by providing a standardized format for important information, making it easier to create, share, and understand content strategies.
Before you dive into creating your own Content Brief template, explore these Content Brief templates below to streamline your content planning process.
What Should Content Brief Templates Include?
Choosing the right content brief template can streamline your marketing communications, ensuring all necessary information is captured efficiently. Here are key components to look for in a Notion template:
Clear Objectives: The template should begin with a section for clear, concise objectives. This ensures that everyone understands the goals of the content from the outset.
Target Audience: A detailed section for defining the target audience helps tailor the content to meet the specific needs and preferences of your audience.
Key Messages: Look for a template that includes a segment for key messages. This part should help you articulate the core messages that need to be communicated through the content.
Call to Action: Ensure the template has a space for a call to action, guiding what you want the audience to do after consuming the content.
With these components, a content brief template not only serves as a guide but also as a critical tool for aligning your team's content creation efforts with strategic business goals.
What Should Content Brief Templates Avoid?
Choosing the right content brief template is crucial for streamlining your marketing communications. However, it's equally important to know what to avoid in a template to ensure it serves your needs effectively.
Overly Complex Structures: Avoid templates that feature complicated layouts or excessive sections. They can confuse rather than clarify, leading to miscommunication within your team.
Undefined Objectives: Steer clear of templates that do not have clear, designated areas for project objectives. A lack of focus on goals can lead to off-target content that doesn't serve your strategy.
Fixed, Non-Customizable Fields: Templates that do not allow customization can restrict creativity and relevance. Ensure the template can be adapted to fit different types of content and campaigns.
Selecting a template that avoids these pitfalls will help maintain clarity and focus in your marketing projects, ensuring that each piece of content effectively contributes to your overall goals.
