Hi there, I’m Aaron 👋 — alongside Dan, I co-founded Ember back in 2019 on a mission to liberate business owners from the burden of accounting and tax.
Following our recent £5 million investment, I wanted to share with you, the people we are building Ember for, our vision for the future, where we currently are on our journey and a little bit about some of the exciting things we have in store for you over the next 12 months. 🚀
The average micro-business today spends ~20% of its time dealing with financial administration.
With over 5.5 million micro-businesses in the UK, we spend a jaw-dropping 10 million hours every single day just trying to keep up with our financial administration tasks.
This is a symptom of an ecosystem that is failing our business owners. It’s not okay.
For years, traditional accounting software companies like Xero, Intuit, and Sage have let us down.
Content with preserving a status quo that places the accountants they partner with in command of your business, their products are difficult to use by design and often restrict features to accountants only to reinforce that status quo.
The unfortunate reality is that for them, empowering business owners with the tools they truly need to succeed risks disempowering their accounting partners, from whom they drive the majority of their revenue.
For them, this broken ecosystem is a feature, not a bug.
At Ember, we believe in a brighter future for business owners, a future that puts you in command of your business, a future that liberates you from the burden of financial administration and empowers you with the tools and insight you need to succeed.
From invoicing to payroll, tax advice to tax submission, our ambition for Ember is to provide you with an all-in-one solution for your business that: