Period: May 22 2024 - June 30 2024

1) Channel: SEO

Blogs Posted this month

Title Intended Keywords
Breaking the Stigma: Understanding Schizophrenia, Psychosis, and Their Link to Addiction
Schizophrenia and Psychosis
Dual Diagnosis Treatment
Substance Abuse and Mental Health
Co-occurring Disorders
Holistic Care Approach
When is it Time to Consider Residential Treatment Therapy? 5 Signs You Might Be Ready
Mental Health Treatment
Residential Treatment for Addiction
Dual Diagnosis Treatment
Substance Abuse Therapy
Mental Health Recovery
Launch of Dunham House’s New Family Program in Fall 2024 Family Therapy for Addiction
Mental Health Family Programs
Addiction Recovery Support
Family Support in Recovery
Residential Treatment Programs
How to Manage Anxiety in Addiction Recovery: Actionable Tips Family Therapy for Addiction
Mental Health Family Programs
Addiction Recovery Support
Family Support in Recovery
Residential Treatment Programs
Celebrating Pride Month: Understanding Mental Health and Addiction in LGBTQ+ Communities LGBTQ+ Mental Health
Addiction Challenges
Stigma and Discrimination
Support Networks
Minority Stress
National PTSD Awareness Day: Breaking the Cycle of PTSD and Addiction PTSD Awareness Day
PTSD and Addiction
Dual Diagnosis Treatment
Substance Use Disorder (SUD)
Integrated Care Approaches

Core SEO Metric Changes (MoM)

Metric Metric Description Start End MoM Change
Domain Rating The strength of the backlink profile compared to the other websites in the Ahref database. 18 17 -1
Keywords The total number of keywords that the website ranks for in the top 100 organic search results. ~1.2k ~1.2k -41
Backlinks (6mo goal: 340) The total number of links from other websites pointing to your target. 404 755 +356

Backlinks Explained

Over the last ~5 weeks, there has been one new referring domain:

Website Category Page Linking to Dunham House
Canada Helps Non-Profit https://www.canadahelps.org/en/charities/dunham-house/

The remaining difference in backlinks is the result of the website migration. When we developed the new site, we moved site content around and created new pages. This means that websites that link to old pages need redirects to new pages (ex. redirect users from /about to /who-we-are). This is the main reason why backlinks are much higher this month: there have been hundreds of redirects created to ensure no traffic is lost.

Specific Keyword Wins

Google’s keyword rankings are always changing, and often not for reasons in our control. This being said, over the past month there have been some changes.

The following table shows the top 30 keywords that Dunham House has improved their ranking on to be in the top half of the search result page (either going from a worse ranking, or from not ranking at all).

Ex. Dunham House’s previous keyword ranking for “rehab center” (5th in the table list) was 16th. This means it was the 16th search result for that keyword. Now, its current position is 4th. Please note this is for Canada-wide searches and may vary based on specific location.