Part 1: Fundamentals
Module 1: Revisiting the product design process
- User research fundamentals;
- Defining customer segments;
- Mapping insights to opportunities
- Understanding the competitive landscape
- Jobs-to-be-done
- Rapid prototyping
- Conducting workshops to facilitate better collaboration
- Articulating design decisions
Session time: 6 hours (2 Masterclasses + 2 Q&A)
Module 2: Product Thinking Primer
- What is a holistic view of a product? What makes for great products? Why do products fail?
- The 4 risks with products (value, usability, feasiblity, viability)
- Product Discovery
- Focusing on outcomes over features
Session time: 2 hours (Masterclass)