A real case study of the Onboarding Process Iteration in the Riliv app to increase the Adoption Rate, Satisfaction, and Retention Rate of App
Startup Riliv
Product Designer
UX, UI, Research, Illustration
Q2 2020
Onboarding is a process where the user is prepared to be better in using the app. In Onboarding the system will also find out important things related to user preferences, so the system will can provide more personalized content to the user. However, in Riliv Onboarding there is a problem where there are several steps that hinder the user and make the user Churn.
The following is a visualization of Funnel Onboarding obtained from data analytics:
Here are detailed insights and conclusions from Funnel Onboarding:
Validate the Insights from Data and find out the deeper user problems
To validate the insights or hypotheses obtained from data analytics and to find out deeper about user problems, we conducted Usability Testing on onboarding for 5 user participants. From the results of Usability Testing and a few Interviews, we got some user problems about where their pain points. Here are the detail of problem and initial solution: