Why should you split test?

We want to use the volume wisely, to test what is resonating most with prospects.

There are a variation of things you can test in the scripts:

• The actual offer presented
  • Example: you are a full service agency. Do you test offering your paid media offer or your SEO
  • Example: you are a landing page agency. Do you test offering a free landing page or just straight pitch for your paid services
• What you are asking of the prospect
  • Are you asking to share more information?
  • Are you sharing something to give away for free?
  • Are you just asking for 30 minutes of their time on a quick call?
• The pain points you touch on
  • Example Staffing SDRs Offer: is the pain points the cost associated with employee churn or the time to get a sales rep up to speed?

You can also run multiple campaigns and test different target markets.

The mindset here is similar to ads. You wouldn’t run 1 ad creative on Facebook ads or 1 keyword with PPC.

The more you test, the quicker you find a winning strategy.

How To Split Test A Script: