https://marvelapp.com/blog/atomic-ux-research/
Атомные исследования-это концепция разбиения знаний о потоках на составные части:
Модель атомных исследований — воронка от данных к выводам, а затем снова по кругу:
Разбивая знания таким образом, вы открываете для себя нестандартные возможности.
Last year I was working for a FTSE 100 tech company. The issue we were trying to solve was how to store and distribute the UX learnings in a way that everyone in the business could use and benefit from them.
As it stood, the UX team, BAs and PMs would run experiments, write up what they learned and how they used that knowledge. These were normally produced as PDFs, Google Docs or Slide-decks and then were filed away in Google Drive.
That’s all fine until someone else came to work on a feature and needed to find out what we already knew, and it was hard to use those findings for another project.
Sound familiar?
We asked: “What if, instead of documents gathering dust in files and folders, our UX knowledge was in a searchable and shareable format?”
Easy right? Instead of putting our research into PDFs we put them into some kind of online repository, maybe a wiki of some kind?
I started researching the repositories out there for something that we could use to make our research taggable and searchable. There were a few systems that claimed to do this but it became obvious that these are all aimed at smaller companies doing small, self-contained projects. The categorisation and search just wasn’t up to dealing with large scale projects.
“By breaking knowledge doing into experiments, facts, insights and conclusions, allows for some extraordinary possibilities.”
Research is often very specific to the area you are researching. This seems like an obvious and pointless statement. But it is important — say I ran some research and one of the outputs was that we learnt that green was much more effective on the call to action than red. That means it’s more effective on that very particular area, or for a certain persona… or both. It doesn’t mean we should change the colours of the whole UI.