A value-theory is a coupled Holon that combines a valued outcome with a theory about how to achieve it. It is the essence of information. Value-theories are hopeful expectations. A prediction of what is expected to happen in a given situation contextualised with (i) a desired outcome and (ii) a current state.
As I described in my book Indistractable, several studies have found that behavior change requires identity change. That is, long-term adherence to a new set of actions necessitates seeing ourselves differently. From Be a Schedule Builder, Not a To-Do List Maker