<aside> 💡 Goal: We want to know how fashion advocates shop sustainably and discover their pain points when it comes to purchasing sustainable clothes. We hope to develop an app that brings global brands together to provide a better shopping experience for the fashion forward, yet environmentally-conscious.

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Contents:

• Methodology
• Measuring Success
• Task Flows to Test
• General Script (In-person moderated)
• Testing Results & Analysis

Methodology

In-person moderated

Measuring Success

• 3/5 users can accomplish tasks within 90 seconds
• 4/5 users can complete the tasks without giving up
• 3/5 users can accomplish the flows without error (i.e. clicking/tapping on anything outside of the prototyped flow)

Task Flows to Test

Product testers will be asked to complete 5 task flows.

• Sign up for 1STN.
• Navigate to Pangaia product page
• Read about the brands sustainability