Tina Jin | jinxx541@umn.edu

Overview:

Project:

• Personal Project

Time:

• January 2021
• 2 Weeks

Tools:

• Figma - visual design
• UsabilityHub - design test
• Notion - case study

Goal:

This project was created to run a UX design Contest. The contest's goal is to create a visual makeover for San Francisco Zoo website (3 pages) by applying visual design principles to improve the website's accessibility, affordances, and aesthetic.

Contest Requirements:

• Create a new visual language
• Apply the new visual language to three SF Zoo website pages
• Test the new design against current website design
• Create a short case study

Outcomes:

Redesign Prototype Link

Current design - Home page

Redesign - Home page

Current design - Animals page

Redesign - Animals page

Current Design - Reserve Tickets page

Redesign - Reserve Tickets page

Design Process:

Select redesign pages → Identify UI issues → Create design languages → Redesign