Advertising: Paid communication from an identified sponsor using mass media to persuade an audience.

• The above definition is in flux because of interactive advertising.
• You can be persuaded by news (but it's not the purpose of news,) whereas advertising is designed with purpose in mind.

In-class video:

1. Does it fit the definition of advertising?

2. Do you think it's effective?

3. Why or why not?

Bring in ad on Wednesday (banned Scion UK ad)