Bounce rate is an important metric, because it can tell you whether users have enjoyable experiences on your site. In this post, we will explore 8 ways to reduce bounce rates and increase conversions on your website!
Bounce rate is a measurement of how many people visited a page and then left the website. Bounce rate can be a bad sign if it is high. The higher the bounce rate, the more likely it is that people didn’t find what they were looking for on your site, and their user intent is not fulfilled. Bounce rate is also called “Exit Rate”. The Bounce Rate metric is usually displayed as a percentage, with 100% meaning that everybody who visited your site left after viewing only one page. You can use tools like Google Analytics and Heap.io to measure and track bounce rate on your web pages.
This is where you’ll find the bounce rate in Google Analytic
Here are the 8 most effective ways to reduce your bounce rate. With these techniques, you will also improve the user experience and conversion rate of your website or eCommerce. A high bounce rate might indicate you don’t have compelling landing pages or have never had one optimized for exploration and discovery. A high bounce rate indicates a problem; something is amiss with your approach.
The bounce rate is a measure of how often people leave your website after their first visit. A high-bounce website could mean you don’t have enough content to keep users interested, or maybe the design and navigation aren’t user friendly, so they quickly get frustrated with navigating through all those pages, which causes them to leave before finishing their visit (and never come back).
*This graph from NN Group shows an overview of the median time spent on a website, and its correlation with how likely the visitor will leave your website.*
The average bounce rate for this statistic ranges from 26% — 70%. What does “good” versus “bad” look like? Well personally, I believe both numbers can be negative depending on different factors, such as personal judgments, but there may also be positive aspects associated with having some amount higher than average when we look at the purpose of your website or landing page. This is not only my personal opinion. Google has also said the following:
“If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad … On the other hand, if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected, then a high bounce rate is perfectly normal.”
The architectural design of a website can influence how people interact with it. For example, if you want visitors to remain on their transaction-oriented pages, such as product pages, the homepage might have a higher average bounce rate than other websites, and should be around 56%-70%. A reasonable range is 41% — 55%, but 26% — 40% will always yield better results, as long as there are no technical problems that prevent navigation or loading speed from being optimized.