Note: We’ve found that this session works best if people add their ideas to the template before the meeting, then we talk about our ideas during the meeting.
What are our goals for launch week?
What metrics are we hoping to move?
- Here are some questions to help get your brain juices flowing:
How will we know if it’s a success?
Do we have specific targets for our metrics?
Are there any more “qualitative” measurements that would help us know if it’s a success?
What do we want to talk about during launch week?
What sort of content do we want to release?
- do we want to release the same content for every feature?
- are there any more “fun” ways of creating content than just blog posts? E.g. getting recordings of users using the new features?
Where do we want to put the content?
- do we want a single place with all the content, but then share smaller bits of content in other places?
How do we want to release the content?
- do we want to do it all at once?
- Do we have live Q&A or some sort of interactions that our community can be involved in?