Give a summary of what the thing is. If you need to cut scope, this is the place to do it.
E.g. How will this improve retention?
What metrics will we use to measure success? Sometimes the key metric might take a while to move - are there other metrics that we can use that have a faster feedback? Check out this doc if you’re in need of some inspiration.
Do we want to take time to build a prototype + build confidence, or are we so confident in the idea that we just go straight into build? Why/why not? Any data or user feedback here is great!
do we need user research? do we need to plan/partner with another company? do we need to find a new tool to do the thing we want to do?
If we started working on this tomorrow, what would we do first? If you decide to kill this idea, talk about your reasons in here.