The team (Led by Marathon ltd) conducted ethnographic Design Research to understand the consumer and the Digital Finance Services (DFS) landscape, followed by a mapping phase to define distinctive customer journeys. This case study focuses on an interpretation of the UX/ UI work, the process , findings and reccomendations.
Overview
Based on the findings outlined in the project strategy document, developed by the Team, we have summarized the key product features that revolves around a number of touchpoints — the summary will advice the proposed architectural framework hence the SOW for the job to be done. It should be noted that the summary of work includes no additional design changes nor does it include enhancement proposals for the same herewith.
Changes will only be proposed in the event of a request from and to client and in situations where proposed designs have technical limitations in achieving.
i.e. Banking and Financial Services
Android App
November 1
I was the Lead UX strategist incharge of validating UX process and managing UX/ UI content and concept transition to the development team
Design: M. Ezra, Marathon Design Firm
In a competitive market for mobile driven financial solutions, the challenge provided was to create the preferred payment option for transactions across different segments of people. A major impediment in this is to build a highly intuitive platform enabling universal users to transact quickly and easily. A competitive edge needs to be implemented through providing customized offers, helping users compare and choose the right product, offer cross-selling and up-selling solutions and alike. Drawing from customer needs to build an intelligent system which could supplement making their financial transactions easy and beneficial, is the greatest need.
Research Objectives
To understand customers’ end-to-end payment processes and clearly articulate their current payment needs, preferences and wants in order to make a decision on developing / creating a digital payment product. To evaluate the current market offerings and understand how to leverage the insights to inform a digital payment product; To understand the competitive landscape of customers payment behaviours, what they are currently using and why.