Step 2 → Logo - SVG & Trademark

The second step of obtaining your verified blue Gmail checkmark will consist of you uploading your company logo on a specific SVG format on your public server and securing a trademark for your logo.

The process of creating a BIMI-compliant SVG logo includes multiple technical and design steps that might require the assistance of a specialist.

Obtaining a trademark includes researching existing trademarks to ensure that your logo is unique, filing a trademark application with the appropriate agency, and waiting for the trademark to be approved.


What type of logo is required to obtain a verified gmail blue checkmark?

- Your company logo in a BIMI compliant SVG Format
- A Trademarked Logo by a recognized by an intellectual property office recognized by VMC issuers

If you would

Latest news: The BIMI standard currently requires a registered trademark for your logo to be eligible for a Verified Mark Certificate (VMC). However, the standard is being expanded to include logos that are not trademarked.

Here’s a breakdown of the different steps:

Step 1 - Obtaining & Configuring Your Company's Logo SVG

  1. Understand what an SVG is
  2. Determine if your company logo is already in SVG format
  3. Convert your logo to an SVG format
  4. Create a BIMI-compliant SVG logo

Step 2 - Trademarking Your Logo

  1. Understand what a logo trademark is