Welcome to the SourceCo press kit. This comprehensive guide will help you understand our brand's identity, values, visual elements, and how to use them.

This page is divided into two critical sections: "Brand identity" and "Visual brand". The first section covers our values and tone, while the second provides comprehensive guidelines for our visual elements. Please take the time to familiarize yourself with both essential sections.

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🌟 Brand identity

Tagline

We help business owners find an off-market path to the right buyer through AI-powered buyer mapping.

What we do

SourceCo helps business owners sell without going to market. We use enriched private company data, AI, and NLP to identify the best-fit buyer for each business based on the founder’s goals, timing, and values - not just the highest bidder. That means better founder-buyer fit, better terms, and better outcomes than brokers, marketplaces, or traditional advisors.

Mission

To give business owners a smarter, founder-first path to exit — prioritizing fit, transparency, and control.

Vision

Most business owners only get one shot to exit.

But the system wasn’t built for them.

They face two bad options:

Hire a broker who lists the company and shops it around to dozens of buyers.
Or stay private, hoping the right buyer eventually reaches out.

Founders are overwhelmed with noise, pressure, and one-size-fits-all offers. Many delay too long. Others accept deals that don’t fit — with mismatched buyers or terms they later regret.

SourceCo flips the process. We start with what the founder wants — and find the buyer who fits.

Using AI-trained buyer mapping, enriched private company data, and guided conversations, we deliver deals that align with a founder’s vision for their team, legacy, and outcome.