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Social proof is an important persuasive technique that every person should use in their messaging — but it’s only effective when you know how to use it. This Social Proof Calculator will help you figure out what social proof to use whenever you make a claim, and how best to use it.

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About social proof

The best way to persuade people into believing what you’re throwing down is to give them a reason to.

One way is with social proof, which is any external validator of your credibility. That could be:

Testimonials
Your credentials or specialties
Years of experience
Number of clients or customers
Products sold or projects completed
Average star rating
Press you or your clients have been featured in
The tools you specialize in
Success statistics, like average income increases

Social proof helps people make decisions when they’re unsure about what to do. It’s most powerful when a lot of people like something — because people are more inclined to follow the lead of a large group — and when that large group of people is like them, or like someone they want to be (it’s called peer-suasion).