Ship Lux is a luxury car shipping company that provides its clients with a wide range of auto transport services in order to meet their needs. Company based in Miami, USA.
The challenge involves developing an app aimed at boosting car shipping leads while ensuring a user-friendly interface. The goal is to craft a form that calculates prices, allows option selection, and enables seamless payment—a process that is straightforward and convenient for customers.
Simultaneously, it's crucial to craft an application that delivers the desired visual impact; it should exude modernity and convey the luxurious essence synonymous with the company’s brand.
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The goal wasn't just to revamp the app's appearance; it was about simplifying the entire user journey. Additionally, the business sought opportunities to upsell supplementary services.
When I joined Shiplux the previous app version was already launched, so we could gather feedback and insights from the businesses and develop new one.
To gain a deeper understanding of our users and their journeys, I interviewed our stakeholders shortly. As a result of the interview, I had enough information to build our personas:
