The Problem

Shiksha is a content-heavy portal with multiple entities like college, course, career, and exam & their attributes with a lot of information hidden deep inside unstructured content. How can we surface this? From the students’ perspective, their queries can be opinion-based as well as factual in nature while content can structured as well as unstructured. How do we marry this?

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The Impact

2x PVs  per Session

(2.0 → 4.9)

4x Session Duration

(1.3 min. → 6.2 min.)


Various types of Student Queries

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Multimodal UI

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Registration through Assistant

Script for new app download

Script for new app download

Script for web sessions

Script for web sessions