The marketing of tomorrow will look nothing like the marketing of today.

How companies view marketing needs to fundamentally shift.

And how we approach and do marketing needs to adjust to where attention is.

Here’s a weird place to start:

Job Titles

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(From This post: https://www.linkedin.com/posts/jayacunzo_to-owners-execs-and-managers-hiring-marketers-activity-7247015414159872000-ZEcO?utm_source=share&utm_medium=member_desktop)

To: owners, execs, and managers hiring marketers

Love: Jay, on behalf of marketers everywhere

Body:

Your job description doesn’t describe the job title listed. It describes five and a half distinct marketing job titles.

Marketing isn’t magic. Just saying 1 person can do the job of several doesn’t make it true.

I hope you’ll move forward in a way that sets up your future marketer and thus your entire org for greater success by improving your understanding of marketing, what’s realistic, and what’s possible given the compensation you list in the description.

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Marketing is changing. And how we view it isn’t.

I remember when I started in 2017:

• There were “fewer” mainstream social channels
• Content marketing was less complex with blogs answering simple Q’s
• AI was a thing only real smart people discussed or knew how to use properly

Now I’m using AI daily for 2-3+ hours for my work. I use customer interviews to understand jobs to be done to create content strategies. And I’m on TikTok, Instagram, Facebook, LinkedIn, YouTube…the list of changes goes on.

It’s only 7 years later (2024) and marketing has completely changed.

Let me make a hypothesis:

Change isn’t going to slow down

Can we agree that things will only get weirder?

AI is in it’s infant stages and could grow into so much more. We’re years away from new generations who could do things sooo dif. Where we will connect with our customers in 2035 isn’t even invented yet.

So if you’re under 40, esp. if you’re under 30, you need to focus less on what and more on why.

Learn the foundations of marketing, the mental models that don’t change. Focus on improving how you think vs figuring out what to think. Updating and rethinking will be critical in the future.

While I’m not sure if it’s the stuff they teach you in college (4Ps + other acedemic concepts), that’s a fine place to start. But it’s worth nothing if it’s not field tested. And many of those theory are utterly useless on the battle field.