<aside> 👋 I am driving growth and innovation within the esports industry. With a strong foundation in product management and a proven track record of delivering successful products, I am focused on building a high-performance team and achieving strategic objectives. Possessing a deep understanding of user needs, market dynamics, and data-informed decision-making, I am committed to positioning our company as a leader in the esports space.

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Experience

ESA

CEO Hybrid – (July2024- Present)

A leader in the Turkish video game and esports industry, ESA Esports & Media is at the forefront of innovation, building Ready2.gg—the ultimate platform designed to empower Turkish gaming communities.

Key Responsibilities:

• Overall success of ready2.gg
• Oversee and guide a dynamic leadership team, including the CTO, Head of Product, and Head of Design.
• Provide cross-functional direction to the Marketing and Business Development, ensuring alignment with organizational goals and objectives.

LA3EB

Product Leader Remote – (Feb2023- July2024)

Part of the Al-Faisaliah group, La3eb is a gaming experience platform with its main focus on e-commerce, operating in 14 MENA countries.

• Senior Product Manager @la3eb. Hands-on. Product Team Manager for e-commerce.
• Led product team of 2 product managers, 12 engineers, and a designer.
• Established and rolled out better development practices for team in order to improve productivity and product quality, including timeline estimates, Agile development, and regular bug triaging.
• Successfully launched a new vertical : Fashion products and hit the MRR targets.
• Integrated with new payment providers such as Tabby and STC Pay.
• Integrated with new cargo companies such as Aramex.
• Designed and led 2 face to face usability studies with more than 100 customers participating.
• Increased MRR by 23 percent by improving checkout funnel and product search function.