2019-Cox-Automotive-Car-Buyer-Journey-Study-Media-Deck.pdf
2019-Car-Buyer-Journey-Study-FINAL-6-11-19.pdf
Cox-Automotive-Future-of-Digital-Retail-Study-final.pdf
For Auto Dealers, What Exactly Is Digital Retailing?
An AS-IS boxes and arrows investigation of Carvana's purchase funnel exposes the trade-in effort as a visual. While Carvana has made great strides to streamline the Trade-in effort, many of the observed challenges still exist. There's still much room for improvement.
→ Checkout my complete Carvana AS-IS purchase funnel analysis (highlighting trade-in)
Caption: Carvana's purchase flow diagram highlighting pages and steps dedicated to trade-in concerns
Hear Carvana's CEO talk about the advantages of not having physical dealership locations.