Pre-release

Marketing

• [ ] Confirm ship timing with Product.
  • [ ] What will be feature flagged?
• [ ] Get demo of new features.
• [ ] Determine needs:
  • [ ] Press?
  • [ ] Blog Post?
  • [ ] Social Media?
  • [ ] Release email? When?
  • [ ] Confirm with Community.
• [ ] Draft needed guides and changes to existing guides.
• [ ] Create screenshots/GIFs/videos.
• [ ] [ ] Asset Checklist:
  • [ ] What's New update
  • [ ] Release email
  • [ ] Social media

Community

• [ ] Get demo of new features from Product.
• [ ] Review guides from Marketing.
• [ ] Draft incoming questions to expect:
  • [ ] Go through QA again to pinpoint bottlenecks.
• [ ] Draft feature follow ups.
• [ ] Draft default templates that use new features.

Post-release

Marketing

• [ ] What's New update
• [ ] Social media
• [ ] Blog post
• [ ] Run Post-Mortem

Community

• [ ] Send out feature follow-ups