Outcome

During this process my team and I helped untangling all the business complexity derived from Canon's operations.

This discovery process helped visualise and bring forward different business and development angles that would have been otherwise left unconsidered. But most importantly it brought the team together to focus and be part of a project that aimed for outcome, impact, measurability and delight.

Process

SDLC

The high level view of the process involved 3 different activities.

• Discovery
• Design and Development
• Release

The reason why design & development sprints are in the same box is because I run them in tandem.

<aside> 💡 The goal of this case study is to document the work done in Canon to create a User Centred Roadmap that was going to deliver the most impact to the business. Product Design Sprints (Scrum) are in its own case study for readability purposes.

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Discovery

The first step to build the roadmap is to figure out what the plan could look like in order to get there. My boilerplate train of thought is the following:

• Identify stakeholders, constraints, general operating environment, etc.
• Understand business model, business strategy and map value generation.
• Understand how users exchange value and map it against the buyer's journey.
• Really high level estimation of what could take to come up with a solution that enables the value exchange.
• Estimate bang for buck.