How to Set-up the Templates

https://app.supademo.com/demo/cm9iiey762mdmljv5f0z05l05

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Use-Cases:

📊 Reporting

One-Time Portfolio Reporting

📤 Automated Labeling & Uploading

Best Seller Scaling
Profit-Focused Scaling
Product Diversification
Kill Loser Products
“Fake Heroues” Detection
Scale Potential Products based on Impression Share </aside>

Templates

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Shopping & Performance Max with Feed.

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Product Portfolio Matrix with Cart Data

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This Workflow requires “Cart Data” implemented in your Google Ads

More info here: https://support.google.com/google-ads/answer/9028254?hl=en </aside>

Segment Product IDs based on real profit, not just ROAS.

Pulls cart-level revenue, COGS, and contribution margin to group products into performance buckets (e.g. Cash Cows, Losers).

Export as a supplemental feed for smarter, profit-driven campaign targeting in Google Ads.

Download:

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Product Portfolio Matrix without Cart Data

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For the most accurate values, we recommend setting up “Cart Data” and using the first workflow. This option is based on average margins & conversion value data.

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Segment Product IDs using estimated profit, even without cart data.

Uses average margin to calculate ROI and group products into buckets.

Export labeled products as a supplemental feed to target or exclude based on performance.

Download:

:google-sheets: **[Empty Template] Product Portfolio Matrix - No Cart Data -** https://docs.google.com/spreadsheets/d/1R3HIuLcP9ugKWBo_dqFPYizS43I1XCcQc6PaIFCIBmc/copy
:make: **Make.com workflow:**
- http://www.make.com/en/integration/14153-shopping-template-product-portfolio-matrix-no-cart-data?templatePublicId=14153 </aside>

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Set-up the Feed & Campaign Targeting

https://app.supademo.com/demo/cm9jxgpyj3ovcljv5zwh1pm5d

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