About me
I'm a product-oriented UX/UI designer with 6 years of experience, previously working on complex systems for enterprises such as Huawei and Geely. I specialize in information architecture, user journey design, and componentized delivery across web and mobile.
Currently, I serve as Design Lead at a Web3 startup, where I drive branding, product UX/UI, and creative direction. I’ve delivered comprehensive brand systems and event/marketing assets for both our team and ecosystem partners — helping early-stage products present clarity, credibility, and narrative consistency.
Over the past year, I’ve been deeply involved in Web3 — not just observing, but using real products: minting NFTs, experimenting with on-chain strategies, and studying wallet experiences like MPC, Account Abstraction, and Paymasters. Firsthand interaction has helped me understand how blockchain products truly work beneath the surface.
What fascinates me now goes beyond design:
Why do certain projects take off? Who shapes the narrative and market momentum?
I’m actively looking for opportunities to work closer to markets, storytelling, capital, and product strategy — to understand how top founders and teams build, position, and scale in this space.
I’m fast, self-directed, and execution-driven. I bring design clarity, but I’m here to learn the game behind it — by building alongside teams with conviction and ambition.
Works
Some complete descriptions and presentations of C-end&B-end project design/redesign