PORRIDGE LOVER is an e-commerce site (mobile first) that delivers porridge for a healthy start to the day. For all those who are nutritionally conscious and want to have a quickly prepared breakfast that fills you up, and provides the body with essential ingredients.
Features:
20220713_ResearchFindings_PorridgeLover.pdf
User scenario You want to search for another porridge, normally you order one with berries, therefore you are interested in what other customers have said about the porridge and how they rated it. To determine whether it is right for you. After you have decided, add the porridge to your bag and purchase the item. You are already a customer, so log in to your account. You will receive a recommendation for a subscription service at this time and test it out.
Next steps: To gain better insights into the user experience, this scenario was created for the user test. Alternatively, I might just test the subscription process on only 6 screens (Figma: 13, 8, 9, 11, 12, and 10).
Key User Flow
Modified Key User Flow: Before Login, the user experience should give the offer for a subscription service so that the user can create their one. It’s then probably not as irritating as when the user first logs in and then this message appears.
Mission This guide is intended to assist anyone who writes copy for Porridge Lover. How we talk to people can make a big difference in how they feel about our products and services. Our goal is to make sure users get the right message, encouragement, and instructions at the right time.