Outline (Yuni)

78% of people watch online videos weekly, and 55% watch them daily—video isn’t just content, it’s how people connect.
Corporate videos help businesses engage, educate, and build trust in ways static content simply can’t.
Whether it’s for marketing, training, internal communication, or brand storytelling, video makes your message more impactful.
Why video works better than text:
- Video grabs attention and keeps people engaged longer.
- 72% of customers prefer watching a video over reading about a product.
- Video boosts SEO, website performance, and audience retention.

Commercial videos are built for sales and promotions—short, high-impact, and designed to grab attention fast.
Corporate videos focus on brand storytelling, internal training, recruitment, or investor relations—helping businesses communicate more effectively.
Real-world comparison:
- A commercial video for a brand is a fast-paced ad showcasing products in action.
- A corporate video for the same brand could be an internal training video or a documentary about their sustainability efforts.

Corporate videos serve different purposes depending on your goals.
Common corporate video types:
- Brand storytelling – Showcasing mission, values, and impact.
- Training & onboarding – Educating employees efficiently.
- Product demos – Highlighting features and benefits.
- Event videos – Capturing key conference moments.
- Company culture videos – Strengthening employee engagement.
Use cases:
- A tech startup using a brand video to attract investors.
- A SaaS company creating a product walkthrough for new users.
- A corporate training video improving onboarding efficiency.

Define goals, audience, and messaging before production starts.
Develop the script, storyboard, and choose between animation or live-action.
Motion The Agency’s approach:
- AI-powered tools speed up concept development, making planning faster and more cost-effective.
- AI-generated visuals help define style early, cutting down on revisions.